Every brand has Meta, Google, and TV on lock—but where do you go when those channels plateau? Marketers are experimenting in the cracks: creator equity deals, women’s sports sponsorships, podcasts, regional activations, and other unconventional plays. This workshop puts those “non-traditional” bets under the microscope. We’ll swap stories of what’s actually working, where attribution falls apart, and how to structure experiments (and contracts) to protect your upside. You’ll walk away with new channel ideas to test, frameworks for evaluating risk, and ways to sell the unconventional inside your organization.