While everyone's talking about doing more with less, the smartest marketers are discovering that resource constraints actually create competitive advantages. Whether you're building in-house capabilities, partnering with nimble boutique agencies , or managing multiple brands with the same team, there's a playbook for turning limitations into leverage. Share strategies for finding agency partners who treat you like their biggest client regardless of spend, discuss frameworks for deciding what to bring in-house versus outsource, and explore how portfolio expansion can actually make your resources more efficient. You'll leave with tactical approaches for maximizing every dollar and hour, methods for building internal capabilities that compound over time, and confidence that smart resourcing beats big budgets every time.