Transforming Your Conversations with the CFO

What is the impact of a $149 price vs $199, hiring NYC developers, and what exactly does "brand investment" mean in dollars and cents? Let's share real examples of how digital leaders build compelling business cases. These examples range from analysing premium value to making smart calls about when to go offshore. Skip the theory - bring your most complex finance conversations, and let's discuss transforming your narrative.

When Every Sales Channel is the Right One

As businesses move from 20mm to 50 to 200 to 1bn they face many difficult decisions about online distribution, pop-ups, brick and mortar, channel conflict (think Amazon/Walmart/Target), and the very distinct cultural differences between eCommerce and traditional retail. In this workshop, executives on different places on this journey share lessons learned and raise the questions they are facing in 2025.

Taking Advantage of Speed, Agility, and Technology

The most innovative brands are hacking solutions and running rapid tests while enterprise platforms are often “stuck in traffic”. From AI-driven personalization to real-time inventory, how do we balance new tech possibilities with legacy constraints (antiquated POS anyone)? Join peers who've cracked the code on staying nimble - whether through creative system workarounds, agile team structures, or scrappy testing approaches.

Leading Digital When Everyone Owns Digital

Digital touches everything, but who drives it? While eCommerce leaders are accountable for growth, the real levers - tech, merchandising, marketing - often live elsewhere. Add founder personalities and celebrity brands to the mix, and traditional org charts break down. Join leaders who've cracked the code on building influence without authority, managing up to founders, and driving results across organizational boundaries.

Talent 2025: The Salary vs Experience Trap

Your VPs are asking for $120K instead of $200K, but they've never managed a team. Remote workers promise full commitment from random time zones. Everyone says they "get" digital, but do they? Let's share the unvarnished truth about building teams in 2025 - from interview red flags to what happens when you choose savings over experience. Bring your most demanding hiring scenarios and best practices for evaluating talent when you can't meet them in person.

Unleveling your Executive Presence

Sure, you can optimize a funnel, but can you tell your star performers they're not ready for promotion? Digital leaders spend years mastering the technical craft; suddenly, we're managing people's careers, emotions, and expectations. Let's have an honest conversation about the moments that make us sweat - from delivering severe feedback to commanding attention in the C-suite.

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Participation is limited to qualified executives