Stop Short Shrifting Merchandising!

Has eCommerce ignored merchandising for too long? Amazon set a standard with a user experience primarily conceived in the 90s. Consumers learned specific patterns. Enterprise software also imposes constraints. Yet, everything from cars to gifts to the most iconic fashion brands profoundly depends on the tactile, highly visual experiences that existed long before eCommerce. In this session, we want to get detailed merchandising insights from members who have innovated, triumphed, and failed.