"Welcome Back” 2.0

We invested heavily in personalization and loyalty, yet customers still slip away. But maybe we don’t understand the art of getting people to return and spend. Let's ditch the conventional playbook and dig into the hard questions: When does personalization matter? What drives true loyalty beyond points and programs? Join us in reimagining customer relationship management in this session as we reinvent loyalty.

Stop Short Shrifting Merchandising!

Has eCommerce ignored merchandising for too long? Amazon set a standard with a user experience primarily conceived in the 90s. Consumers learned specific patterns. Enterprise software also imposes constraints. Yet, everything from cars to gifts to the most iconic fashion brands profoundly depends on the tactile, highly visual experiences that existed long before eCcommerce. In this session, we want to get detailed merchandising insights from members who have innovated, triumphed, and failed.

Personalization's Identity Crisis

Everyone's building the tech stack - CDPs, identity resolution, recommendation engines - but are we clear on what customers value? From predictive product suggestions to explicit preference controls, let's explore when personalization truly matters through case studies of customers spending more money because of our UX or tech design.

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Participation is limited to qualified executives