I have a passion for building extraordinary teams and powerful brand and marketing strategies that transform businesses and industries. I have had the opportunity to work for some of the most recognizable brands in the world as well as with early-stage and mid-sized startups to develop differentiating products, services and campaigns that drive significant revenue and create deep brand affinity.
The Privacy-First era, ushered in by cookie-less browsing and stringent California legislation, is fundamentally reshaping the advertising industry. Our companies must maintain personalization without breaching consumer trust. Additionally, contextual advertising (and the value of premium content) is back on the front burner. In this session, we will get candid about what technologies you will need to bring to bear as you map and enhance your consumer’s journey.