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Beyond Yoga
Growing brands is what I do. As Vice President of Marketing, Ashley Hart has led omni-channel marketing strategies resulting in high double digit growth for Beyond Yoga. She has designed and opened retail stores from the ground up and grown brand awareness through key partnerships, while also achieving impressive returns on ad spend and social community growth.
AKA What is actually working in marketing today? Modern marketing fuses artistry and analytics. Data provides actionable insights, informing targeted, personalized campaigns, while creativity ensures emotional resonance…but great brands are not built on data strategies. How do you ensure art comes into play for the customer? What does this mean for creative development? Authenticity & reputation (eg Target’s recent). Brand vs Performance? How do you change the world?