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The Room
Beth Mach is a seasoned business leader with extensive experience in marketing, media, and technology. She is the Co-founder and Chief Operating Officer of Spacely, where she spearheads operations and marketing for a marketplace revolutionizing offline media. Beth excels in raising capital, enhancing customer success practices, and leading strategic marketing and product development.
With over 25 years in global marketing and business development, Beth has a proven track record of driving growth and innovation. She has held executive roles at TrueCar, Dentsu Aegis Network, IPG, and GroupM, among others. Beth, currently, is a moderator and contributor for The Room as well as actively contributes to several established and start-up boards and is also an accomplished public speaker, mentor, investor, active volunteer and an advocate for diversity and inclusion in the workplace.
We all became marketers because we love communication. We’re paid to communicate with customers, but how do we even do that anymore? Even if we can find them on the planet, how do we communicate authentically and imaginatively? TV has fragmented into a billion channels, and the most influential medium for young people might get shut down this year. BTW, these young are pretty jaded about ads. So now what? What compelling strategies can we deploy that reach and engage our target audiences? And how do we convince the rest of our orgs?