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Sage
Most recently at TrueCar, Beth was responsible for reinvigorating our TrueCar brand through communication innovation, cultivating a consumer-centric environment, and driving growth in developing value across Consumer, Dealer, Product, OEM, Partner, Content, Acquisition and Retention, Corporate Marketing disciplines as well as Creative Design and Customer Care.
Our final session aspires to be action oriented: let’s synthesize the Summit’s discussions into a set of principles that are actionable. What will we do differently? What are key tenants we want to push forward? Dinner by dinner, month by month, and summit by summit we have an agenda to advance. Let’s codify at our Town Hall.
The Privacy-First era, ushered in by cookie-less browsing and stringent California legislation, is fundamentally reshaping the advertising industry. Our companies must maintain personalization without breaching consumer trust. Additionally, contextual advertising (and the value of premium content) is back on the front burner. In this session, we will get candid about what technologies you will need to bring to bear as you map and enhance your consumer’s journey.