Currently leading Good Foods Marketing, focused on building brand and omni-channel ecosystems through consumer strategy, content alignment, and quantitative analysis. I started my marketing career with a media agency foundation from Starcom Worldwide and gained experience across digital publisher roles within AOL/Yahoo! and brand side media and marketing roles at Walgreens.
When did marketing start owning some of the revenue function? The maturity of e-commerce, funnel management, DTC, and micro-segmentation have blurred and colored outside the lines between marketing and revenue. What does the marketing organization of 2023 include? E-commerce? DTC? Are these separate units? Should you have a Center of Excellence or does that expertise belong in brand teams? How do you integrate continuous feedback, grow expertise, balance internal and external resources all the while growing your people, bolstering productivity and fostering collaboration? Big questions, let's all walk away with knowledge to evolve our organizations for 2023 and beyond.