Joshua Naffman

Joshua Naffman

Diageo

Joshua Nafman is a unique breed of marketer who is fluent in digital, media, data, AI, eComm, and brand, knocking down organizational silos to transform organizations using technology.

Joshua joined Diageo in 2018, growing into the role of Vice President, Data. He sets strategic priorities and principles for media, digital, data, and AI, leading global media, digital, and data strategy and operations.

Prior to Diageo, Joshua served as Head of Marketing at Hello Products (acquired by Colgate), Head of Digital Marketing at KIND Snacks (acquired by Mars), and Head of Digital Marketing for Pepsi North America. Former agency roles include leadership positions on PepsiCo, Lipton, Starbucks, Apple, Hanes, Nestle, ESPN, and GNC accounts.

He also holds an undergraduate degree in English and Communications from the University of Delaware and was an adjunct professor of graduate-level digital marketing at Sacred Heart University Jack Welch College of Business.

Outside of Diageo, Joshua is an avid runner, reader, diehard Mets, Jets, and Knicks fan (unfortunately), comic book collector, and hot sauce enthusiast. Joshua lives outside Manhattan with his wife, Paola, two daughters, Sienna and Ella, and his high-maintenance dog, Ted.

Marketing is Humanity First

Disruption is everywhere: fractured media, remote work, political and social unrest, AI and a continued shift to ecommerce are just a few of the issues organizations face each day. Unlike any other position, marketers are at the center of this disruption within brands. As marketers, we are charged externally with positioning and selling goods and services to customers, and internally we are the voice of the customer and, perhaps as a result, our shared humanity. How do we bridge this gap within our organizations?