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Kelly Scott Madison
Innovation scout with nearly two decades of experience helping clients achieve their business objectives via smart media and marketing activations. I’m energized by showing what's possible through media and providing optimum investment solutions that connect brands with humans to build meaningful relationships and deliver powerful results.
AKA What is actually working in marketing today? Modern marketing fuses artistry and analytics. Data provides actionable insights, informing targeted, personalized campaigns, while creativity ensures emotional resonance…but great brands are not built on data strategies. How do you ensure art comes into play for the customer? What does this mean for creative development? Authenticity & reputation (eg Target’s recent). Brand vs Performance? How do you change the world?