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Anheuser-Busch InBev
What we talk about when we talk about sales and marketing. Lines have blurred. Organizations have reduced and become more cautious with headcount. Retail Media and E-commerce have introduced new disciplines (aka media & sales are bumping into each other). In this conversation, we will share how we are organized and talk about what works and does not.
As your career advances, career planning can become more daunting and even more essential. Members of our community question how long they should stay at their company, how to position their skills for reinvention, and whether to switch industries. People consider going to smaller companies for bigger roles or bigger companies for larger budgets. Some consider the idea of moving out of the marketing or advertising industries altogether. This workshop will help you formulate your personal strategy including how others are navigating their own planning.
Navigating the choice between brand and performance marketing investment – This group discussion will unpack the key dimensions of this ongoing challenge for businesses trying to grow both in the short and long term. We’ll focus on the implications for measurement, buying and creative strategy and how to chart a course in high inflationary and turbulent economic times.
In this discussion marketers will address the most pressing challenges brands face today. This room wide conversation is full participation - so come prepared to dig in.