Lockie Andrews

Lockie Andrews

Board Member

Speaker and Innovation, Digital Disruption and Technology Thought Leader www.lockieandrews.com. Winner of The Lead 2020 Digital Icon Award for implementing an innovative technology stack. Founder of Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency. Currently, leading the digital transformation of UNTUCKit, a disruptive digital-native brand based in NYC. In <2 years, have implemented enterprise resource planning (ERP), mobile POS (mPOS), omni-channel, business intelligence (BI), data warehouse capabilities (DW) as well as launching new stores and ecommerce sites in Europe and Canada. In the process of delivering upon SQL database, data science and predictive modeling, customer relationship marketing (CRM), digital asset management (DAM), and OTT and media mix modeling solutions. Industry Specialties: Retail/Ecommerce/Wholesale, Consumer, Fashion, Apparel, Luxury Goods, and Marketing. Focus areas in B2C and B2B. Expertise in Angel Investing, Venture Capital and Private Equity. Innovation focus on leveraging digital technology to transform go-to-market operations and strategies, and employing diversity (cognitive, cultural and gender) to seek differentiation.

1:30 pm - 3:00 pm

How Ad/Mar-Tech Fits In A (Return​​ To) Traditional Marketing

The Privacy-First era, ushered in by cookie-less browsing and stringent California legislation, is fundamentally reshaping the advertising industry. Our companies must maintain personalization without breaching consumer trust. Additionally, contextual advertising (and the value of premium content) is back on the front burner. In this session, we will get candid about what technologies you will need to bring to bear as you map and enhance your consumer’s journey.