Rishad Tobaccowala

Rishad Tobaccowala

Publicis Groupe

An 80,000-employee firm comprising companies like Sapient Razorfish, DigitasLBi, Leo Burnett, Saatchi and Saatchi, Starcom, Zenith and many other companies dedicated to delivering marketing and business transformation. Rishad also serves on the Publicis Management Committee.

In his current role Rishad is responsible for supporting the leaders of the largest global Clients of Publicis Groupe to help their Clients grow in a transformative time and drives the global business development efforts of the firm.

12:15 pm - 1:15 pm

Decision making and prioritization frameworks

During this time we will attempt to improve your time management. As a busy exec you are pulled in many directions and your time is often ‘eaten up’. Whether you are 30, 40, 50 or 60, we can always rethink how we work, what we do best, and how we can do more of it.The goal is control: how do you spend your time on what YOU want to be doing.

1:30 pm - 3:00 pm

Roundtable A: Influencing the C-Suite / Board

Marketers work with extraordinarily complex models, media mixes, and technologies. This specialization requires a nerd-like commitment to details and ideas that are not simple for our colleagues in the C-Suite to digest. In this session, we explore how simplicity and storytelling help us advocate for our marketing strategies. We make digital marketing digestible for even the busiest operationally and financially focused CEOs. In addition, we workshop how to navigate the competing priorities of the CMO, CFO, and CEO. Budget approvals require an orchestration of constiutencies with competing priorities.Our community has stories of success and failure that can inform how we can best succeed when advocating for marketing plans.

11:20 am - 11:40 am

It's Time to Optimize for the Citizen and Not Just the Consumer