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Archer Roose
Archer Roose Wines is a challenger brand that was founded with the mission to democratize luxury wine for all. Sara was appointed as its Chief Marketing Officer in November 2020.
In her role, Sara is charged with leading initiatives to build Archer Roose into a beloved brand in the wine category. During her tenure, she launched renowned content with Elizabeth Banks, sourced strong partners for the brand, and doubled the marketing department. Plus, there is much more in the pipeline as Archer Roose drives towards the future!
When did marketing start owning some of the revenue function? The maturity of e-commerce, funnel management, DTC, and micro-segmentation have blurred and colored outside the lines between marketing and revenue. What does the marketing organization of 2023 include? E-commerce? DTC? Are these separate units? Should you have a Center of Excellence or does that expertise belong in brand teams? How do you integrate continuous feedback, grow expertise, balance internal and external resources all the while growing your people, bolstering productivity and fostering collaboration? Big questions, let's all walk away with knowledge to evolve our organizations for 2023 and beyond.