Zach has spent over 15 years working in the media and marketing world at both agencies and in-house at Unilever. In his current role, he oversees all media for premium skin-care brand Tatcha -- part of Unilever's Prestige Portfolio.
Downturns are exceptional times for innovation and brand building. Flush with cash and anxious to be taken seriously, marketing technology companies promise to help you target, nurture and convert your audience. This is an ideal time for senior leaders to stay on the cutting edge. How can we use innovation to lead our teams to explore uncharted terrain and develop their own skills and how do we stay close to innovation? We’ll dig into new technologies and how to identify the shiny new object that advance our brands.