The Room Winter Summit 2019

Fontainebleau Miami Beach – February 24- 26

Location
Miami Beach, FL, USA
DATE & TIME
February 24-26, 2019
DISCUSSION LEADERS
30+ Senior Marketers
PARTICIPANTS
120 Marketing Executives

What is The Room?

Content. Connections. Commerce

Set in the Miami sun during the dead of winter, the Summit will be a fun, inspirational environment to relax, ponder, plan, energize, dream and make new friends as we all explore new and better ways to drive our lives, careers and go to market strategies to the best of their ability.

Each Room Summit involves you in a series of once in a lifetime experiences from award winning stars who have achieved the crowning glory of their industry. From Hall of Fame Inductees to Oscar Winners to Pulitzer Prize Honorees, our slate of the highest achievers to take you through their craft and provide the proper business case analogy for your personal application and growth.

Boasting a roster of world renowned speakers and expert trainers from a variety of industries, the Room Summit will challenge your perspectives on career focus, passion, outlook and achievement. Over the Summit’s three days, we provide an in-depth analysis and plan for enhancement of each attendee both as a professional and as a productive human.

The Summit will provide custom break-out sessions that will educate and inform on the latest trends and their true definitions. From In-Sourcing Data & Buying, AI, GDPR, Crypto, Blockchain and more, we will explore and debate their components and possible impacts to society, the marketing ecosystem and your world as a whole.

Summit Schedule

*subject to change
3:00 - 8:00 pm
Registration Desk Open
4:00 - 6:30 pm
{ Marketer Only Workshop }

Marketer only afternoon made possible by

Sean Finnegan
Sean Finnegan
The Room
4:00 - 4:05 pm
Welcome
Frank Cooper III
Frank Cooper III
Blackrock
4:05 - 4:25 pm
The Power of a Purpose-Driven Brand

The world is changing in fundamental ways. Evolving consumer expectations, behaviors, and perceptions necessitate articulating not only what you sell, but also why you exist. For companies today, establishing your higher purpose is the sine qua non of branding. This conversation is on purpose for brands – why it’s critical, and how it ultimately drives profitability.

Tom Goodwin
Tom Goodwin
Zenith Media
4:25 - 4:45 pm
Effective Advertising Tomorrow

It has been a quarter of a century since the standard web banner was introduced, and amazingly, it is still the most commonly used ad unit today. Over these years too, we have seen the rise of a variety of digital platforms that cater to the consumer, from Search, Social, Mobile and Gaming to today’s innovation in Audio, AR and IoT. We will discuss how Brands can part ways with the past and better design and engage users with Messaging endemic to these new forums.

Belle Lenz
Belle Lenz
Strategic Communications & PR
Tom Goodwin
Tom Goodwin
Zenith Media
Freddie Laker
Freddie Laker
Bugaboo
Frank Cooper III
Frank Cooper III
Blackrock
4:45 - 6:05 pm
Group Discussion: The Future of Brand / Agency Relationships
Ryan Deutsch
Ryan Deutsch
Persado
Assaf Baciu
Assaf Baciu
Persado
6:05 - 6:30 pm
Marketing Creative: From Human + Guesswork to Human + Machine

Persado Partner Presentation

Marketers are constantly bombarded with new technology solutions aimed at revolutionizing operations. Most marketing functions – from media buying to post-campaign analytics – have already been optimized. But developing effective marketing creative at scale remains a challenge, leading to a reliance on basic A/B testing or even “gut feel” over hard data. Hear real life examples of how brands apply Artificial Intelligence to impact marketing creative, leveraging deep data sets evaluate critical elements of a campaign and recommend best performing elements across audience segments. With AI, marketers can go beyond learning what works, and understand why it works.

6:30 - 7:00 pm
Marketer Only Cocktails

Sponsored by

7:00 - 9:30 pm
Opening Reception Oscar Party

Sponsored by

7:30 - 8:30 pm
Morning Yoga

Center your mind, body and soul during this 60 minute body workout. With the ocean as your backdrop and the warm sand as you mat this routine combines strengthening and stretching poses with deep breathing to promote relaxation and tone the body. Yoga is a catalyst for improved flexibility, core strength and posture. Regular practice of Yoga helps reduce blood pressure, calm the mind and improve attitude and overall well-being

8:00 - 9:15 am
Breakfast
9:15 - 9:30 am
Coffee Break
9:30 - 11:45 am
{ General Session }
Josh Messinger
Josh Messinger
The Room
Danny Fishman
Danny Fishman
The Room
Sean Finnegan
Sean Finnegan
The Room
9:30 - 9:45 am
Summit Welcome
Dr. Sean Stephenson
Dr. Sean Stephenson
Author, Therapist, Speaker
9:45 - 10:15 am
The Unstoppable Formula

In this presentation, Sean uses personal stories and therapeutic metaphors to equip his audience with life-lessons that help them map out their lives, navigate challenging times, relieve everyday stress, and handle change. The Unstoppable Formula is the culmination of Sean’s nearly two decades' experience as a psychotherapist. Each of the Formula's three steps are imperative for people who feel stuck, discouraged, or need momentum toward their vision. Sean’s compassionate style elicits both laughter and tears. At the conclusion of his program, people are left with clear and tangible action items to implement at work and at home.

Rob McKinnon
Rob McKinnon
McKinnon & Company
10:15 - 11:00 am
How a Leader Gets Better

How do you grow? How do you produce better results this year than you did last year? Einstein defined insanity as doing things the way you’ve always done them and yet expecting a different result. So how do you do things differently? You begin with a fresh perspective! Rob McKinnon brings the new perspective that unlocks your growth. He is an expert at helping leaders BE the best version of themselves. He’s been doing it for over a decade. And he begins by helping them KNOW themselves better than ever before. By helping them have a new perspective on themselves. Come prepared to know yourself better, walk out of the room ready to do things differently, and lead with the best version of yourself possible.

Jenn Willey
Jenn Willey
Wet Cement
11:00 - 11:20 am
Evicting the Impostor

Have you ever thought of yourself as a fraud or a fake… waiting for others to ‘find out’ that you aren’t really as smart or talented as everyone thinks? If you haven’t felt this way, many folks on your team probably do. “Impostor Syndrome” affects the majority of women at work--and men are not immune either. A 2018 study in the UK shows two-thirds of women suffer from feelings of Imposter Syndrome (along with almost half-of men). And in creative roles, that number jumps to 87%. It can hold you back from achieving your potential, and wreak havoc to your team dynamic and business. And with 4 out of 5 male executives pointing to women's lack of confidence as a major barrier to their professional growth, it’s time to understand how this mindset can stunt career growth and what you can do about it. This presentation will provide you with strategies you can deploy immediately to transform your professional growth and personal relationships.

Rishad Tobaccowala
Rishad Tobaccowala
Publicis Groupe
11:20 - 11:40 pm
It’s Time to Optimize for the Citizen and Not Just the Consumer

As we enter the third connected age and an era of direct to consumer brands, a break-down of trust, a rise of data and many other changes we may all want to re-think what if important, valuable and truly brand- building and differentiated. Rishad will paint a picture of how we can continue to grow if we are willing to think and do differently.

11:40 - 12:00 pm
Break
12:00 - 1:00 pm
Partner Presentations & Lunch (Marketers only)

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees) Presentation by

12:00 - 1:00 pm
Seller Lunch
1:15 - 2:45 pm
{ Roundtables }
Kendra Upham
Kendra Upham
Hulu
Stephanie Parry
Stephanie Parry
Mindshare
Gabrielle Heyman
Gabrielle Heyman
Zynga
Shaun Healy
Shaun Healy
Dyson
Joshua Palau
Joshua Palau
Bayer Consumer Health
1:15 - 2:45 pm
A) In Sourcing Pros & Cons

There is much debate and discussion today on whether Brands should take Agency Services in-house. From Data and Programmatic to Strategy and Planning, there is now a credible list of Marketers who have taken the steps to activate their Media Plans inside. But it’s early days and the jury is still out on whether this is an effective idea. We will host a series of Brand Experts who have overseen this migration to discuss how this movement implicates the marketing landscape at large, how their internal operating culture is affected and what is their opinion on the evolution of the Ad Agency.

Ray Romero
Ray Romero
m/SIX
Ben Gaddis
Ben Gaddis
T3
Tracey Scheppach
Tracey Scheppach
Matter More Media
Dr. Augustine Fou
Dr. Augustine Fou
Anti-Ad Fraud Consultant
Duncan Houldsworth
Duncan Houldsworth
Purseia, Inc.
1:15 - 2:45 pm
B) Approaches to Data & Measurement that Make sense

In this session we’ll discuss how brands are navigating the uncertainty of measurement and use of data, we’ll outline specific steps taken by brands from multiple sectors and work through how marketers are building organizations that use data successfully. You will walk away with resources including examples around staffing, effective partnerships and technologies, and ultimately a greater understanding of how marketers are creating cultures of decision making and measurement built around businesses.

Kevin McGurn
Kevin McGurn
Vevo
Kathryn Griffin
Kathryn Griffin
Spotify
Jennifer Moyer
Jennifer Moyer
Clarion Brands
Carl Fremont
Carl Fremont
Quigley Simpson
Mel Clements
Mel Clements
MasterCard
1:15 - 2:45 pm
C) Lifecycle Marketing: Putting the Consumer in the Center

Should brands create consumer journey maps and what does it mean to have end-to-end marketing. How should marketing investments be prioritized? In this session, we will explore these questions and what it truly means to be a modern marketer at an addressable marketing tipping point.

Brett Favre
Brett Favre
NFL Hall of Fame
3:00 - 4:00 pm
Learn How to Throw A Football With an NFL Hall of Famer

Sponsored by:


4:00 - 5:30 pm
{ Afternoon Networking }

Escape the winter in the Miami sun at our afternoon networking break. Join us for lawn games, spirits tasting, snacks and deep connections.

Sponsored by:

Justin Quiles
Justin Quiles
Billboard Charts Latin Artist
6:00 - 7:30 pm
Cocktails & Reggaeton

Sponsored by:

7:30 - 9:30 pm
Dinner

Sponsored by

9:30 - 11:30 pm
Casino Night

Sponsored by

7:30 - 8:30 am
Active Networking
8:00 - 9:15 am
Breakfast
9:15 - 9:30
Coffee Break
9:30 - 10:40 am
{ General Session }
Joshua Palau
Joshua Palau
Bayer Consumer Health
9:30 - 9:40 am
A Call for Giving

As leaders in our industry we have a responsibility to ensure that we are doing our part and inspiring others to give back. Bayer VP of Media Strategy, Joshua Palau will share a personal story of his work around Pediatric Cancer Research and other simple ways of giving back.

Elizabeth Harz
Elizabeth Harz
SitterCity
Melanie Mitchell
Melanie Mitchell
Chewy
9:40 - 10:00 am
DTC & the Role of Advertising

The list of paid subscriptions for media, consumer products and services all continue to grow with no signs of slowing. The problem with this direct approach is that it comes with little to no advertising inventory. Melanie Mitchell of Chewy will discuss their focus on the Ad industry at large and how they navigate the consumer adoption of an ad free world.

Or Shani
Or Shani
Albert Technologies
10:00-10:20 am
The Marketing AI Revolution

Artificial intelligence (AI) is being deployed throughout enterprises to solve longstanding challenges and create new opportunities for innovation. This session will demystify AI terminology and explore how marketing teams can think about what it means to deploy autonomous AI to solve the challenges presented by a digital media landscape characterized by rapid evolution, lack of transparency and data overload. We’ll also explore how teams are now working alongside an autonomous AI that enables real-time decision making and execution of cross-channel digital campaigns. The next wave of AI empowers marketers to get the most out of their existing technology investments.

Shiv Singh
Shiv Singh
Author, Advisor & Board Member
10:20 - 10:40 am
Understanding Consumer Trust in the Post Truth-Era

We grew up believing that we could trust our friends, teachers, newspapers, social media feeds, corporations and politicians. That’s not the case anymore. Misrepresentation, exaggerated truths, and outright fake news have become a world-wide phenomenon. Finding truth in today's world is only getting harder. As we move to a future dominated by artificial intelligence, where cars drive us better than we can drive ourselves and robots become our managers, who we trust and how we build businesses, engage customers, and motivate employees (real or artificially created ones) is going to be markedly different. Drawing upon principles from psychology, real-world business experiences and with a peek into some of the technology advances taking place in innovation hotspots like Silicon Valley, Shiv Singh will explore what we all need to do to engage consumers and build their trust in the future.

10:50 - 11:00 pm
Break
11:00 - 12:00 pm
Partner Presentations (Marketer Only)

Closed door presentations from major media partners, publishers, and cross-platform technology providers exclusive to brand and agency attendees. Hear case studies, exclusive research, and early industry announcements, and get a look at the latest video approaches by today’s leading media companies. (Mandatory for brand and agency attendees)

12:00 - 1:00 pm
Lunch

Sponsored by

1:15 - 2:15 pm
{ Workshops }
Rob McKinnon
Rob McKinnon
McKinnon & Company
Put Your Heart Into Your Leadership

Why did the CEO of one of the world’s largest airlines fail in his response to an embarrassing mistake by his employees? Because he didn’t understand that people’s emotions would override his reasoning, rules and procedures. Come and learn the lessons this CEO experienced the hard way. People may agree with your logic in their head, but they are moved to take action in their heart. And the only way you can influence their heart -- is from your heart! Want to build powerful partnerships with your clients? Want to exponentially expand your influence with your team? Drawing on over a decade of coaching CEOs and other senior leaders and building on his Main Platform message that helps you be the best version of yourself possible, Rob will share with you the secrets of genuine connection and influence with others. Come and learn: • How to connect for powerful relationships and to get things done • The 5 emotions that influence you – and the actions of everyone around you. • The key to managing your emotions so they don’t manage you • How to use your emotions to get what you really want You will begin acting -- and feeling! -- differently as soon as you leave this session.

Dr. Augustine Fou
Dr. Augustine Fou
Anti-Ad Fraud Consultant
1:15 - 2:15 pm
How Brands Are Solving Ad Fraud Themselves

The industry won't solve ad fraud. But individual brands are taking matters into their own hands. See how some brands are solving ad fraud in their own campaigns and reducing their risk while campaigns are still running, not trying to get refunds afterwards. Join us for a candid discussion, among peers, facilitated by Dr. Augustine Fou, an independent ad fraud researcher.

Assaf Baciu
Assaf Baciu
Persado
Shiv Singh
Shiv Singh
Author, Advisor & Board Member
1:15 - 2:15 pm
Creative & Technology: Matching Cognitive and Innovation

Can machines dream and tell tales that make us cry? We’ve seen how Watson won a Poetry contest and how other AI solutions are writing and producing full length movies. So, is Tech’s role in Messaging a full-sum game proposition? Or shall humans better harness data and intelligence gathered by the platforms to use our heart and soul to better stories. Here will discuss and debate the optimal mix and role of humans and machines when designing creative.

Debra Natasha Pogorelsky
Debra Natasha Pogorelsky
Pepsico
Elizabeth Harz
Elizabeth Harz
SitterCity
Jenn Willey
Jenn Willey
Wet Cement
1:15 - 2:15 pm
Getting Real About Diversity

A key ingredient in innovation is diversity, making gender equality a focus of most forward-thinking organizations right now--but how easy is it to make this vision a reality? First there are the challenges in recruiting a diverse team, and the fast following dynamic is inclusion. As you build a diverse organization, cultural norms may need to change to retain a diverse workforce and ensure you are getting operating advantages from all the voices at the table. Beyond changes to HR policies, benefits and compensation, there are a myriad of mindset and behavioral issues often playing out. This session will focus on barriers to building inclusive corporate cultures, from helping employees to feel 'heard' and stopping meeting interruptions, to gender-specific differences in networking/mentoring/sponsorship, to identifying and managing Impostor Syndrome and gender-specific confidence gaps, and more. Please join us and be prepared to share and solve for these organizational challenges together!

2:15 - 2:30 pm
Break
2:30 - 3:35 pm
{ General Session }
DeAnne Wingate
DeAnne Wingate
Rippled Tourism
Alicia Driskill
Alicia Driskill
EvolveHer
Meghan Hoover
Meghan Hoover
SceneSave
Keri Lumm
Keri Lumm
Producer
Akeelah Kuraishi
Akeelah Kuraishi
Little Global Citizens
Tracey Scheppach
Tracey Scheppach
Matter More Media
2:30 - 3:15 pm
Women's Start Ups Showcase @ The Summit

It's the year of the Woman in the age of the Entrepreneur. Here we showcase six new and innovative companies founded and led by inspirational Women. From T-Commerce, Global Content and Crowd Sourced PR to Programmatic Trading, Addressable TV and Creative Workspaces, these power ladies have bravely followed their passions and activated their vision into new enterprises designed to solve critical business issues and opportunities for today and beyond.

Cara Leahy
Cara Leahy
Cameo
Sean Finnegan
Sean Finnegan
The Room
3:15 - 3:35 pm
How to Network Like a Star (and with Celebrities)

To round out The Summit, our very own celebrity stalker, Sean Finnegan, will take you through a fun list of tips and tools on how to meet Stars and genuinely connect with them. Through a series of stories and selfies, Sean will help us understand the difference between being a fan and becoming a friend to the A-List.

Josh Messinger

Josh Messinger

The Room
Cara Leahy

Cara Leahy

Cameo
Kathryn Griffin

Kathryn Griffin

Spotify
Danny Fishman

Danny Fishman

The Room
Justin Quiles

Justin Quiles

Billboard Charts Latin Artist
Ryan Deutsch

Ryan Deutsch

Persado
Assaf Baciu

Assaf Baciu

Persado
Belle Lenz

Belle Lenz

Strategic Communications & PR
Stephanie Parry

Stephanie Parry

Mindshare
Or Shani

Or Shani

Albert Technologies
Jennifer Moyer

Jennifer Moyer

Clarion Brands
DeAnne Wingate

DeAnne Wingate

Rippled Tourism
Ray Romero

Ray Romero

m/SIX
Alicia Driskill

Alicia Driskill

EvolveHer
Meghan Hoover

Meghan Hoover

SceneSave
Keri Lumm

Keri Lumm

Producer
Akeelah Kuraishi

Akeelah Kuraishi

Little Global Citizens
Tracey Scheppach

Tracey Scheppach

Matter More Media
Elizabeth Harz

Elizabeth Harz

SitterCity
Carl Fremont

Carl Fremont

Quigley Simpson
Jenn Willey

Jenn Willey

Wet Cement
Tom Goodwin

Tom Goodwin

Zenith Media
Rishad Tobaccowala

Rishad Tobaccowala

Publicis Groupe
Freddie Laker

Freddie Laker

Bugaboo
Dr. Augustine Fou

Dr. Augustine Fou

Anti-Ad Fraud Consultant
Brett Favre

Brett Favre

NFL Hall of Fame
Shiv Singh

Shiv Singh

Author, Advisor & Board Member
Shaun Healy

Shaun Healy

Dyson
Duncan Houldsworth

Duncan Houldsworth

Purseia, Inc.
Rob McKinnon

Rob McKinnon

McKinnon & Company
Sean Finnegan

Sean Finnegan

The Room
Frank Cooper III

Frank Cooper III

Blackrock
Dr. Sean Stephenson

Dr. Sean Stephenson

Author, Therapist, Speaker
Mel Clements

Mel Clements

MasterCard
Joshua Palau

Joshua Palau

Bayer Consumer Health

    SUMMIT SPEAKERS

    Designed by brands, for brands
    Josh Messinger

    Josh Messinger

    The Room
    Cara Leahy

    Cara Leahy

    Cameo
    Kathryn Griffin

    Kathryn Griffin

    Spotify
    Danny Fishman

    Danny Fishman

    The Room
    Justin Quiles

    Justin Quiles

    Billboard Charts Latin Artist
    Ryan Deutsch

    Ryan Deutsch

    Persado
    Assaf Baciu

    Assaf Baciu

    Persado
    Belle Lenz

    Belle Lenz

    Strategic Communications & PR
    Stephanie Parry

    Stephanie Parry

    Mindshare
    Or Shani

    Or Shani

    Albert Technologies
    Jennifer Moyer

    Jennifer Moyer

    Clarion Brands
    DeAnne Wingate

    DeAnne Wingate

    Rippled Tourism
    Ray Romero

    Ray Romero

    m/SIX
    Alicia Driskill

    Alicia Driskill

    EvolveHer
    Meghan Hoover

    Meghan Hoover

    SceneSave
    Keri Lumm

    Keri Lumm

    Producer
    Akeelah Kuraishi

    Akeelah Kuraishi

    Little Global Citizens
    Tracey Scheppach

    Tracey Scheppach

    Matter More Media
    Elizabeth Harz

    Elizabeth Harz

    SitterCity
    Carl Fremont

    Carl Fremont

    Quigley Simpson
    Jenn Willey

    Jenn Willey

    Wet Cement
    Tom Goodwin

    Tom Goodwin

    Zenith Media
    Rishad Tobaccowala

    Rishad Tobaccowala

    Publicis Groupe
    Freddie Laker

    Freddie Laker

    Bugaboo
    Dr. Augustine Fou

    Dr. Augustine Fou

    Anti-Ad Fraud Consultant
    Brett Favre

    Brett Favre

    NFL Hall of Fame
    Shiv Singh

    Shiv Singh

    Author, Advisor & Board Member
    Shaun Healy

    Shaun Healy

    Dyson
    Duncan Houldsworth

    Duncan Houldsworth

    Purseia, Inc.
    Rob McKinnon

    Rob McKinnon

    McKinnon & Company
    Sean Finnegan

    Sean Finnegan

    The Room
    Frank Cooper III

    Frank Cooper III

    Blackrock
    Dr. Sean Stephenson

    Dr. Sean Stephenson

    Author, Therapist, Speaker
    Mel Clements

    Mel Clements

    MasterCard
    Joshua Palau

    Joshua Palau

    Bayer Consumer Health

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