Lara Vandenberg is the Senior Vice President of Marketing and Communications at Knotch, the leading, independent provider of real-time intelligence for marketers. At the helm of Knotch’s marketing team, Lara is accountable for the branding, voice and strategy of the company as it seeks to change the way global brands engage and understand their audiences. Under the Knotch brand, Lara launched the Transparency Standard, an initiative focussed on empowering marketers to demand full transparency when it comes to their advertising investment.
More recently, Lara founded Publicist, a marketplace for the PR and Marketing industry, connecting premium freelancers with brands that need a project-based-communications model. Prior to Knotch and Publicist, Lara worked at leading consumer brands and Public Relations and Marketing agencies and has been named to both Forbes 30 Under 30 and B&T 30 Under 30 lists. Born and raised in Sydney, Lara attended The University of New South Wales where she studied both International Business and Media & Communications.