Patrizio (Pato) Spagnoletto brings over 20 years of marketing experience on both the client and publisher side. In his current role at Hulu Pato is responsible for all activities to acquire and retain subscribers. Prior to Hulu, Patrizio was CMO at ad tech start up SteelHouse, where he helped the company double its revenue in less than 2 years. Before SteelHouse Patrizio was the Head of Digital for Farmers Insurance and prior to Farmers, he held a variety of leadership positions at Yahoo! including VP Global Marketing Services.