As Head of Global Media at Spotify, Scott Marsden leads Media strategy and activation for all of Spotify’s off-platform advertising and audience acquisition initiatives. Since joining Spotify, Scott has been responsible for navigating through a global agency review and standing up their Performance Marketing practice. Scott is a 16 year veteran of the agency world, most recently leaving DigitasLBi where he lead the New York Media practice and the American Express business to join Spotify. Over the course of his career, Scott worked across multiple categories including Financial Service, CPG, Enterprise Software, Alcohol, Travel, e-Commerce, and B2B where he always emphasized the value of developing integrated media and creative campaigns. Prior to joining DigitasLBi in 2013, Scott worked at Initiative, where he led their digital division for MillerCoors, Hasbro, and USAA; at True Action Network, where he served as VP, Marketing Director; and at OMD and Ogilvy, where he led innovative digital strategies and creative media programs for such major brands as Frito-Lay, Absolut Vodka, GE, Lowe’s, the NFL, Bank of America, Visa, Yahoo!, Motorola, and IBM.