Gloria DeCoste is Head of Digital Strategy for Nestle USA which she joined in 2014. Prior to that she held digital strategy and brand management roles at Nestle Purina, which included leading digital for Purina ONE, and head of innovation/renovation for the Beneful brand. She believes that digital is a thread that connects every aspect of today’s brands, from what they say to what they sell, and strives to ensure all marketers can leverage the power of digital to build brands that are meaningful, relevant, and add value to their consumers. Gloria’s past lives include advertising at Young & Rubicam and Doner agencies, and serial entrepreneurship. She attended Michigan State University undergrad, Ross School of Business at the University of Michigan-Ann Arbor, MBA.