The lines around “who does the work” have officially blurred. Agencies aren’t the only answer anymore—some sell-side partners can replace them outright, while in-house teams, influencers, consulting firms, and even AI are becoming central players in the mix. The real challenge isn’t choosing one model, it’s designing a dynamic marketing organization that can plug in the smartest talent—wherever it sits—to solve the business’s biggest problems. Step one is freeing your mind to recognize great talent no matter its source; step two is building the flexibility to integrate it, whether that means working with a traditional agency, a large tech platform, or a creator with unconventional scale. The brands that embrace this structural flexibility will be the ones with the best minds working on their toughest challenges.
"During this interactive 45-minute session facilitated by Prof. Julia Minson, participants will engage with the considerations inherent in discovering, communicating, and debating divergent perspectives. The content of the exercises and discussion will be grounded in research on the psychology of disagreement conducted by Dr. Minson and the Constructive Disagreement Lab at the Harvard Kennedy School. The workshop will focus on practicing receptive communication with the goal of building individual skills to more effectively navigate disagreement."