The Room: Charleston Brand Fall 2019

THE ROOM FALL SUMMIT

CHARLESTON – NOVEMBER 6-8 2019

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Location
Charleston, SC
Date
November 6-8, 2019
Discussion Participants
70+ Executives
Purpose
Personal Growth & Digital Marketing

The Room Marketer’s Summit

Content. Connections. Commerce

Our Summit is designed with one goal in mind – to help you solve actual marketing challenges. For that journey we have created a truly unique experience, based on 3 core principles:

  • Professional development goes hand-in-hand with personal growth.
  • Problems get solved by very smart people in small groups.
  • Powerful networks are built on meaningful connections.

As an invitee you will be part of a very exclusive and highly curated group of 75 senior brand leaders for this once-in-a-lifetime event. You will be inspired, you will be challenged, and you will be prepared to deal with the challenges that you face in your industry. In the evenings, as we have fun exploring historic Charleston, you will forge relationships that will strengthen your support network and overall career path well beyond the Summit. By the time you leave you will have mapped out the next steps on your professional and personal journey as a marketer and as an individual.

The format is dynamic and engaging. To be a participant we ask that you come prepared to be an active contributor – this is unlike any other professional gathering you will have experienced before. The Summit is free to attend (hotel and Summit pass) for qualified brand executives.

We invite you to explore the schedule outline and contact us if you feel you can both benefit from, and contribute to, The Room Marketer’s Summit.

Charleston

Participating Brands Include

*Partial list

Summit Schedule

*subject to change
Registration Open
2:30 - 9:00 pm
Marketer Only Workshop
4:00 - 7:00 pm
  • Josh Messinger
  • Danny Fishman
  • Sean Finnegan
Champagne Toast Welcome
4:00 pm
  • Jack Myers
2020 is the Most Pivotal Year in the History of Media!
4:05 - 4:25 pm

In his keynote talk, Jack introduces Ten Principles for Growth in response to the cultural and economic shifts that are disrupting the marketing, advertising, media and entertainment ecosystem. Supported by exclusive tracking research, Jack’s keynote offers a history-rich and insightful perspective on the future with a compelling call-to-action for all who believe in the value of marketing, advertising, media and entertainment. Brands are succeeding through embracing diversity, education, ethics…and more. To hear the full story and be prepared for 2020 you will want to be there for this can’t miss session.

MediaVillage
  • Matt Freeman
Corporate Culture: Fostering Risk Taking Without The Fear of Job Loss
4:25 - 4:45 pm
Bain Capital
  • Laurel Van Tassel
  • Temeka Easter Rice
  • Scott Grenz
  • Danny Fishman
  • Jonathan Halvorson
Marketer Only Roundtable Discussion: Brand Bucks, Investment for the Future
4:45 - 6:00 pm

In this discussion marketers will address the most pressing challenges brands face today. This room wide conversation is full participation - so come prepared to dig in.

Anheuser-Busch InBev
GSK Consumer Healthcare
Mondelēz International
  • Scott Hendrickson
Newscorp Learning Session
6:00 - 6:25 PM
Marketer Only Cocktail Reception
6:25 - 7:00 pm
Full Summit Welcome Reception & Carolina Low Country Boil
7:00 - 9:30 pm
Rooftop Yoga
7:00 - 8:00 am
Registration Open
8:00 - 3:30 pm
Breakfast
8:00 - 9:30 am
{ General Session }
9:30 - 12:00 pm
  • Danny Fishman
  • Sean Finnegan
Welcome & Opening Remarks
9:30 - 9:45 am
  • Jordan Reeves
  • Jen Lee Reeves
Using Creative Design to Empower Kids with Differences
9:45 - 10:05 am

How the use of design and STEM knowledge is empowering children to create their own solutions.

Born Just Right
Born Just Right
  • Ashley Hart
  • Liz Ross
  • Belle Lenz
  • Jennifer Moyer
She in the C-Suite; Truth from Women Executive Leaders
10:05 - 10:45 am
Periscope
Strategic Communications & PR
Clarion Brands
  • Ian Schafer
  • Linda Thomas Brooks
Corporate Social Responsibility & Media Spending (saving Journalism)
10:45 - 11:05 am
MPA - The Association of Magazine Media
  • Constance Frazier
The State of Diversity and the Advertising Industry
11:05 - 11:25 am
American Advertising Federation
  • Jonathan Halvorson
Keynote: Biz results, Not Ad Campaign Metrics...Holding Media Accountable
11:25 - 11:45 am
Mondelēz International
Break
11:45 - 12:00 pm
Partner Presentations & Lunch (Marketers only)
12:00 - 1:00 pm
Seller Lunch
12:00 - 1:00 pm
{ Roundtables }
1:15 - 2:45 pm
  • Jack Chen
  • Noah Mallin
  • Liz Ross
  • Rich Latour
  • Kendra Upham
  • Danny Fishman
A: Do Brands really need to be Storytellers, Livers, Doers?
1:15 - 2:45 pm
SWIDIA
Wavemaker
Periscope
Blackrock
  • John Donahue
  • Dina Gowar
  • Jennifer Moyer
B: In-Housing / In-Sourcing: Gains, Savings, & True Costs
1:15 - 2:45 pm
White Lightning + Judge's Son
Clarion Brands
  • Anupam Singh
  • Ashley Hart
  • Liesel Walsh
  • Chris Magpayo
  • Carl Fremont
C: How to Measure ROI with Partners
1:15 - 2:45 pm
Teva Specialty Pharmaceuticals
Party City
Mastercard
Quigley Simpson
Bus to Charleston Harbor
3:30 - 3:45 pm
Charleston Harbor Sunset Yacht Cruise
4:00 - 6:00 pm
Return to Hotel
6:00 - 6:10 pm
Pre-Dinner Cocktail Reception
6:15 - 7:30 pm
Bus to Dinner
7:45 - 8:00 pm
Dinner at High Cotton
8:00 - 10:00 PM
Rooftop Yoga
7:00 - 8:00 am
Help Desk Open
8:00 - 3:30 pm
Breakfast
8:00 - 9:30 am
{ Workshops }
9:45 - 10:45 am
  • Daniel Darling
  • Kendra Upham
Digital Dollars; Consumer Data as Currency
9:45 - 10:45 am
Liquid Advertising
  • Anupam Singh
Has OTT Gone Over The Top?
9:45 - 10:45 am
Teva Specialty Pharmaceuticals
  • Marlene Towns
  • Jack Myers
Getting Real About Diversity
9:45 - 10:45 am
Georgetown University's McDonough School of Business
MediaVillage
  • Freddie Laker
How Commerce is Reshaping Marketing and the Brand Experience
9:45 - 10:45 am
Chameleon Collective
  • Noah Mallin
Back To Zero: Stripping Your Brand Down to (Re) Build Awareness
9:45 - 10:45 am
Wavemaker
Break
10:45 - 11:00 am
Partner Presentations (Marketer Only)
11:00 - 12:00 pm
Lunch
12:00 - 1:00 pm
{ Workshops }
1:15 - 2:15 pm
  • Daniel Darling
  • Kendra Upham
Digital Dollars; Consumer Data as Currency
1:15 - 2:15 pm
Liquid Advertising
  • Anupam Singh
Has OTT gone Over The Top?
1:15 - 2:15 pm
Teva Specialty Pharmaceuticals
  • Marlene Towns
  • Jack Myers
Getting Real About Diversity
1:15 - 2:15 pm
Georgetown University's McDonough School of Business
MediaVillage
  • Freddie Laker
How Commerce is Reshaping Marketing and the Brand Experience
1:15 - 2:15 pm
Chameleon Collective
  • Noah Mallin
Back To Zero: Stripping Your Brand Down to (Re) Build Awareness
1:15 - 2:15 pm
Wavemaker
{ General Session }
2:15 - 3:20 PM
  • Jawad Bisbis
  • Sean Finnegan
Fireside Chat: The Brand Outlook for 2020
2:15 - 3:00 PM
Focus Brands

SUMMIT SPEAKERS

Designed by brands, for brands

SUMMIT SPONSORS

This event has been made possible by a curated group of partners:

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