THE ROOM FALL SUMMIT

CHARLESTON – NOVEMBER 6-8 2019

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Location
Charleston, SC
Date
November 6-8, 2019
Discussion Participants
70+ Executives
Purpose
Personal Growth & Digital Marketing

The Room Marketer’s Summit

Content. Connections. Commerce

Our Summit is designed with one goal in mind – to help you solve actual marketing challenges. For that journey we have created a truly unique experience, based on 3 core principles:

  • Professional development goes hand-in-hand with personal growth.
  • Problems get solved by very smart people in small groups.
  • Powerful networks are built on meaningful connections.

As an invitee you will be part of a very exclusive and highly curated group of 75 senior brand leaders for this once-in-a-lifetime event. You will be inspired, you will be challenged, and you will be prepared to deal with the challenges that you face in your industry. In the evenings, as we have fun exploring historic Charleston, you will forge relationships that will strengthen your support network and overall career path well beyond the Summit. By the time you leave you will have mapped out the next steps on your professional and personal journey as a marketer and as an individual.

The format is dynamic and engaging. To be a participant we ask that you come prepared to be an active contributor – this is unlike any other professional gathering you will have experienced before. The Summit is free to attend (hotel and Summit pass) for qualified brand executives.

We invite you to explore the schedule outline and contact us if you feel you can both benefit from, and contribute to, The Room Marketer’s Summit.

Charleston

Participating Brands Include

*Partial list

Summit Schedule

*subject to change
2:30 - 9:00 pm
Registration Open
4:00 - 7:00 pm
Marketer Only Workshop
Josh Messinger
Josh Messinger
The Room
Danny Fishman
Danny Fishman
The Room
Sean Finnegan
Sean Finnegan
The Room
4:00 pm
Champagne Toast Welcome
Jack Myers
Jack Myers
MediaVillage
4:05 - 4:25 pm
2020 is the Most Pivotal Year in the History of Media!

In his keynote talk, Jack introduces Ten Principles for Growth in response to the cultural and economic shifts that are disrupting the marketing, advertising, media and entertainment ecosystem. Supported by exclusive tracking research, Jack’s keynote offers a history-rich and insightful perspective on the future with a compelling call-to-action for all who believe in the value of marketing, advertising, media and entertainment. Brands are succeeding through embracing diversity, education, ethics…and more. To hear the full story and be prepared for 2020 you will want to be there for this can’t miss session.

Matt Freeman
Matt Freeman
Bain Capital
4:25 - 4:45 pm
Corporate Culture: Fostering Risk Taking Without The Fear of Job Loss
Laurel Van Tassel
Laurel Van Tassel
Anheuser-Busch InBev
Temeka Easter Rice
Temeka Easter Rice
Sallie Mae
Scott Grenz
Scott Grenz
GSK Consumer Healthcare
Danny Fishman
Danny Fishman
The Room
Jonathan Halvorson
Jonathan Halvorson
Mondelēz International
4:45 - 6:00 pm
Marketer Only Roundtable Discussion: Brand Bucks, Investment for the Future

In this discussion marketers will address the most pressing challenges brands face today. This room wide conversation is full participation - so come prepared to dig in.

Scott Hendrickson
Scott Hendrickson
6:00 - 6:25 PM
Newscorp Learning Session
6:25 - 7:00 pm
Marketer Only Cocktail Reception
7:00 - 9:30 pm
Full Summit Welcome Reception & Carolina Low Country Boil
7:00 - 8:00 am
Rooftop Yoga
8:00 - 3:30 pm
Registration Open
8:00 - 9:30 am
Breakfast
9:30 - 12:00 pm
{ General Session }
Danny Fishman
Danny Fishman
The Room
Sean Finnegan
Sean Finnegan
The Room
9:30 - 9:45 am
Welcome & Opening Remarks
Jordan Reeves
Jordan Reeves
Born Just Right
Jen Lee Reeves
Jen Lee Reeves
Born Just Right
9:45 - 10:05 am
Using Creative Design to Empower Kids with Differences

How the use of design and STEM knowledge is empowering children to create their own solutions.

Ashley Hart
Ashley Hart
Bugaboo
Liz Ross
Liz Ross
Periscope
Belle Lenz
Belle Lenz
Strategic Communications & PR
Jennifer Moyer
Jennifer Moyer
Clarion Brands
10:05 - 10:45 am
She in the C-Suite; Truth from Women Executive Leaders
Ian Schafer
Ian Schafer
Kindred
Linda Thomas Brooks
Linda Thomas Brooks
MPA - The Association of Magazine Media
10:45 - 11:05 am
Corporate Social Responsibility & Media Spending (saving Journalism)
Constance Frazier
Constance Frazier
American Advertising Federation
11:05 - 11:25 am
The State of Diversity and the Advertising Industry
Jonathan Halvorson
Jonathan Halvorson
Mondelēz International
11:25 - 11:45 am
Keynote: Biz results, Not Ad Campaign Metrics...Holding Media Accountable
11:45 - 12:00 pm
Break
12:00 - 1:00 pm
Partner Presentations & Lunch (Marketers only)
12:00 - 1:00 pm
Seller Lunch
1:15 - 2:45 pm
{ Roundtables }
Jack Chen
Jack Chen
SWIDIA
Noah Mallin
Noah Mallin
Wavemaker
Liz Ross
Liz Ross
Periscope
Rich Latour
Rich Latour
Blackrock
Kendra Upham
Kendra Upham
Hulu
Danny Fishman
Danny Fishman
The Room
1:15 - 2:45 pm
A: Do Brands really need to be Storytellers, Livers, Doers?
John Donahue
John Donahue
White Lightning + Judge's Son
Dina Gowar
Dina Gowar
Dell
Jennifer Moyer
Jennifer Moyer
Clarion Brands
Jason Acker
Jason Acker
Diageo
Joshua Palau
Joshua Palau
Bayer Consumer Health
1:15 - 2:45 pm
B: In-Housing / In-Sourcing: Gains, Savings, & True Costs
Anupam Singh
Anupam Singh
Teva Specialty Pharmaceuticals
Ashley Hart
Ashley Hart
Bugaboo
Liesel Walsh
Liesel Walsh
Party City
Chris Magpayo
Chris Magpayo
Mastercard
Carl Fremont
Carl Fremont
Quigley Simpson
1:15 - 2:45 pm
C: How to Measure ROI with Partners
3:30 - 3:45 pm
Bus to Charleston Harbor
4:00 - 6:00 pm
Charleston Harbor Sunset Yacht Cruise
6:00 - 6:10 pm
Return to Hotel
6:15 - 7:30 pm
Pre-Dinner Cocktail Reception
7:45 - 8:00 pm
Bus to Dinner
8:00 - 10:00 PM
Dinner at High Cotton
7:00 - 8:00 am
Rooftop Yoga
8:00 - 3:30 pm
Help Desk Open
8:00 - 9:30 am
Breakfast
9:45 - 10:45 am
{ Workshops }
Daniel Darling
Daniel Darling
Liquid Advertising
Kendra Upham
Kendra Upham
Hulu
9:45 - 10:45 am
Digital Dollars; Consumer Data as Currency
Anupam Singh
Anupam Singh
Teva Specialty Pharmaceuticals
Donald Buckley
Donald Buckley
Showtime Networks (fmr)
9:45 - 10:45 am
Has OTT Gone Over The Top?
Marlene Towns
Marlene Towns
Georgetown University's McDonough School of Business
Jack Myers
Jack Myers
MediaVillage
9:45 - 10:45 am
Getting Real About Diversity
Freddie Laker
Freddie Laker
Chameleon Collective
9:45 - 10:45 am
How Commerce is Reshaping Marketing and the Brand Experience
Noah Mallin
Noah Mallin
Wavemaker
9:45 - 10:45 am
Back To Zero: Stripping Your Brand Down to (Re) Build Awareness
10:45 - 11:00 am
Break
11:00 - 12:00 pm
Partner Presentations (Marketer Only)
12:00 - 1:00 pm
Lunch
1:15 - 2:15 pm
{ Workshops }
Daniel Darling
Daniel Darling
Liquid Advertising
Kendra Upham
Kendra Upham
Hulu
1:15 - 2:15 pm
Digital Dollars; Consumer Data as Currency
Anupam Singh
Anupam Singh
Teva Specialty Pharmaceuticals
Donald Buckley
Donald Buckley
Showtime Networks (fmr)
1:15 - 2:15 pm
Has OTT gone Over The Top?
Marlene Towns
Marlene Towns
Georgetown University's McDonough School of Business
Jack Myers
Jack Myers
MediaVillage
1:15 - 2:15 pm
Getting Real About Diversity
Freddie Laker
Freddie Laker
Chameleon Collective
1:15 - 2:15 pm
How Commerce is Reshaping Marketing and the Brand Experience
Noah Mallin
Noah Mallin
Wavemaker
1:15 - 2:15 pm
Back To Zero: Stripping Your Brand Down to (Re) Build Awareness
2:15 - 3:20 PM
{ General Session }
Jawad Bisbis
Jawad Bisbis
Focus Brands
Sean Finnegan
Sean Finnegan
The Room
2:15 - 3:00 PM
Fireside Chat: The Brand Outlook for 2020

SUMMIT SPEAKERS

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