Charleston Fall Brand Summit

The Belmond Hotel
November 6 – 8, 2019

Location

Charleston, SC

Date

November 6-8, 2019

Discussion Participants

70+ Executives

Purpose

Personal Growth & Marketing

Content. Connections. Commerce.

Our Summit is designed with one goal in mind – to help you solve actual marketing challenges. For that journey we have created a truly unique experience, based on 3 core principles:

  • Professional development goes hand-in-hand with personal growth.
  • Problems get solved by very smart people in small groups.
  • Powerful networks are built on meaningful connections.

As an invitee you will be part of a very exclusive and highly curated group of 75 senior brand leaders for this once-in-a-lifetime event. You will be inspired, you will be challenged, and you will be prepared to deal with the challenges that you face in your industry. In the evenings, as we have fun exploring historic Charleston, you will forge relationships that will strengthen your support network and overall career path well beyond the Summit. By the time you leave you will have mapped out the next steps on your professional and personal journey as a marketer and as an individual.

The format is dynamic and engaging. To be a participant we ask that you come prepared to be an active contributor – this is unlike any other professional gathering you will have experienced before. The Summit is free to attend (hotel and Summit pass) for qualified brand executives.

We invite you to explore the schedule outline and contact us if you feel you can both benefit from, and contribute to, The Room Marketer’s Summit.

Schedule

2:30 pm - 9:00 pm

Registration Opens

4:00 pm - 7:00 pm

Marketer Only Workshop

4:00 pm -

Champagne Toast Welcome

Sean Finnegan Sean Finnegan
Josh Messinger Josh Messinger
Danny Fishman Danny Fishman
4:05 pm - 4:25 pm

2020 is the Most Pivotal Year in the History of Media!

In his keynote talk, Jack introduces Ten Principles for Growth in response to the cultural and economic shifts that are disrupting the marketing, advertising, media and entertainment ecosystem. Supported by exclusive tracking research, Jack’s keynote offers a history-rich and insightful perspective on the future with a compelling call-to-action for all who believe in the value of marketing, advertising, media and entertainment. Brands are succeeding through embracing diversity, education, ethics…and more. To hear the full story and be prepared for 2020 you will want to be there for this can’t miss session.

Jack Myers Jack Myers
4:25 pm - 4:45 pm

Corporate Culture: Fostering Risk Taking Without The Fear of Job Loss

Matt Freeman Matt Freeman
4:45 pm - 6:00 pm

Roundtable Discussion: Brand Bucks, Investment for the Future

In this discussion marketers will address the most pressing challenges brands face today. This room wide conversation is full participation - so come prepared to dig in.

Scott Grenz Scott Grenz
Temeka Easter Rice Temeka Easter Rice
Laurel Van Tassel Laurel Van Tassel
Danny Fishman Danny Fishman
6:00 pm - 6:25 pm

Newscorp Learning Session

Scott Hendrickson Scott Hendrickson
6:25 pm - 7:00 pm

Marketer Only Cocktail Reception

7:00 pm - 9:30 pm

Full Summit Welcome Reception & Carolina Low Country Boil

7:00 am - 8:00 am

Rooftop Yoga

8:00 am - 3:30 pm

Registration Open

8:00 am - 9:30 am

Breakfast

9:30 am - 12:00 pm

{ General Session }

9:30 am - 9:45 am

Welcome & Opening Remarks

Sean Finnegan Sean Finnegan
Danny Fishman Danny Fishman
9:45 am - 10:05 am

Using Creative Design to Empower Kids with Differences

How the use of design and STEM knowledge is empowering children to create their own solutions.

Jen Lee Reeves Jen Lee Reeves
Jordan Reeves Jordan Reeves
10:05 am - 10:45 am

She in the C-Suite; Truth from Women Executive Leaders

Liz Ross Liz Ross
Belle Lenz Belle Lenz
Jennifer Moyer Jennifer Moyer
Ashley Hart Ashley Hart
10:45 am - 11:05 am

Corporate Social Responsibility & Media Spending (saving Journalism)

Ian Schafer Ian Schafer
Linda Thomas Brooks Linda Thomas Brooks
11:05 am - 11:25 am

The State of Diversity and the Advertising Industry

Constance Frazier Constance Frazier
11:25 am - 11:45 am

Keynote: Biz results, Not Ad Campaign Metrics...Holding Media Accountable

Jonathan Halvorson Jonathan Halvorson
11:45 am - 12:00 pm

Break

12:00 pm - 1:00 pm

Partner Presentations & Lunch (Marketers only)

12:00 pm - 1:00 pm

Seller Lunch

1:15 pm - 2:45 pm

{ Roundtables }

1:15 pm - 2:45 pm

A: Do Brands really need to be Storytellers, Livers, Doers?

Liz Ross Liz Ross
Jack Chen Jack Chen
Noah Mallin Noah Mallin
Rich Latour Rich Latour
Kendra Upham Kendra Upham
Danny Fishman Danny Fishman
1:15 pm - 2:45 pm

B: In-Housing / In-Sourcing: Gains, Savings, & True Costs

John Donahue John Donahue
Dina Gowar Dina Gowar
Jennifer Moyer Jennifer Moyer
1:15 pm - 2:45 pm

C: How to Measure ROI with Partners

Anupam Singh Anupam Singh
Liesel Walsh Liesel Walsh
Chris Magpayo Chris Magpayo
Carl Fremont Carl Fremont
Ashley Hart Ashley Hart
3:30 pm - 3:45 pm

Bus to Charleston Harbor

4:00 pm - 6:00 pm

Charleston Harbor Sunset Yacht Cruise

6:15 pm - 7:30 pm

Pre-Dinner Cocktail Reception

7:45 pm - 8:00 pm

Bus to Dinner

8:00 pm - 10:00 pm

Dinner at High Cotton

7:00 am - 8:00 am

Rooftop Yoga

8:00 am - 3:30 pm

Help Desk Open

8:00 am - 9:30 am

Breakfast

9:45 am - 10:45 am

{ Workshops }

9:45 am - 10:45 am

Digital Dollars; Consumer Data as Currency

Daniel Darling Daniel Darling
Kendra Upham Kendra Upham
9:45 am - 10:45 am

Has OTT Gone Over The Top?

Anupam Singh Anupam Singh
9:45 am - 10:45 am

Getting Real About Diversity

Marlene Towns Marlene Towns
Jack Myers Jack Myers
9:45 am - 10:45 am

How Commerce is Reshaping Marketing and the Brand Experience

Freddie Laker Freddie Laker
9:45 am - 10:45 am

Back To Zero: Stripping Your Brand Down to (Re) Build Awareness

Noah Mallin Noah Mallin
10:45 am - 11:00 am

Break

11:00 am - 12:00 pm

Partner Presentations

(Marketer Only)

12:00 pm - 1:00 pm

Lunch

1:15 pm - 2:15 pm

{ Workshops }

1:15 pm - 2:15 pm

Digital Dollars; Consumer Data as Currency

Daniel Darling Daniel Darling
Kendra Upham Kendra Upham
1:15 pm - 2:15 pm

Has OTT gone Over The Top?

Anupam Singh Anupam Singh
1:15 pm - 2:15 pm

Getting Real About Diversity

Marlene Towns Marlene Towns
Jack Myers Jack Myers
1:15 pm - 2:15 pm

How Commerce is Reshaping Marketing and the Brand Experience

Freddie Laker Freddie Laker
1:15 pm - 2:15 pm

Back To Zero: Stripping Your Brand Down to (Re) Build Awareness

Noah Mallin Noah Mallin
2:15 pm - 3:20 pm

{ General Session }

2:15 pm - 3:20 pm

Fireside Chat: The Brand Outlook for 2020

Jawad Bisbis Jawad Bisbis
Sean Finnegan Sean Finnegan

Discussion Leaders

Anupam Singh

Teva Specialty Pharmaceuticals

Belle Lenz

Strategic Communications & PR

Carl Fremont

Quigley Simpson

Chris Magpayo

Mastercard

Constance Frazier

American Advertising Federation

Daniel Darling

Liquid Advertising

Freddie Laker

Chameleon Collective

Jack Myers

MediaVillage

Jawad Bisbis

Focus Brands

Jennifer Moyer

Clarion Brands

John Donahue

White Lightning + Judge's Son

Jonathan Halvorson

Mondelēz International

Laurel Van Tassel

Anheuser-Busch InBev

Liesel Walsh

Party City

Linda Thomas Brooks

MPA - The Association of Magazine Media

Liz Ross

Periscope

Marlene Towns

Georgetown University's McDonough School of Business

Matt Freeman

Bain Capital

Noah Mallin

Wavemaker

Noah Mallin

Wavemaker

Rich Latour

Blackrock

Scott Grenz

GSK Consumer Healthcare

Summit Sponsors