IPG Health
Adrienne is an innovator with over 25 years in the healthcare and life sciences industry. Adrienne is passionate about the future of healthcare and new technologies that extend and enhance human life. She has deep expertise in therapeutic marketing, physician prescribing behavior, market research, and corporate communications. She has a strong track record of adding value and driving innovation with clients from large pharmaceutical companies to early-stage and investor-backed start ups.
Most people in advertising are familiar with the idea that “Half the money spent on advertising is wasted; the trouble is which half.” Marketers have spent years trying to unlock the magic formula to understand where the dollars would be best spent to drive efficiency and effectiveness, most recently focusing on MMM solutions. The problem with MMM is that even with the best outputs, we’re beholden to company politics and org structures that don’t allow for the right conversations and allocations of dollars. How can we take a step back to ensure that we’re investing in the right places, for the right reasons and optimizing our investments for brand impact and sales growth?