Alyssa Rousso

Alyssa Rousso

Seedtag

Alyssa is a Senior Sales Director at Seedtag, where she primarily oversees the OMG partnership for the East Coast. Before joining Seedtag, she has been in the digital industry for almost 10 years, working predominately within the contextual and data space. When Alyssa isn't working, she spends her time serving on the board of a non-profit organization, Impact 100 NYC, which unites women across the five boroughs to provide transformational change for the NYC community.

9:45 am - 10:45 am
Citadel II

Media Planning Without Mass Media

Mad Men is a distant memory – and we don’t mean the show. Mass media created the industry mantra of reach and frequency. Now we don’t have mass media. So what is planning? Is it audiences? Data? Programmatic? Media Mix Modeling? In this workshop, we will explore these questions so we can return to our companies armed with an updated framework for 2024 planning.