Marketing has never been better positioned to drive organizational change, but knowing how to wield that influence without overstepping is an art form. Whether you're trying to win over a skeptical C-suite, shift company direction toward customer-centricity, navigate cultural differences, or become the voice that moves culture forward, there's a strategic approach that works. Share tactics for building credibility that translates into real influence, discuss frameworks for positioning marketing insights as business imperatives, and explore how to push boundaries while respecting organizational dynamics.