Angela Gruszka is a seasoned ecommerce and marketing leader who combines creativity with technology to craft transformational strategies for DTC brands. With over two decades of luxury retail experience, Angela was most recently the SVP of Digital Marketing and Ecommerce at AERIN, a luxury lifestyle brand conceived by Aerin Lauder.
Prior to AERIN, her leadership experience spans brands including MARIA TASH, MILLY, and ABC Carpet & Home, where she accelerated digital growth and business transformation by weaving together brand experiences with customer-centric marketing strategies and innovative product roadmaps to optimize their digital presence.
We all spent years developing our brand for the world of the Google Index, but now face the opportunity of communicating with AI agents who influence purchasing decisions in completely different ways. This challenge spans two critical fronts: external AI discoverability where your brand surfaces in consumer queries, and internal AI integration where you're baking intelligent features into your products and marketing. This is all new territory and an opportunity to leverage the group to discuss strategies that ready your brands for this brave new world.