Assaf Baciu has nearly two decades of experience shaping enterprise strategy and product direction for market-leading SaaS organizations. As co-founder and Chief Operating Officer of Persado, he drives the progression and advancements of Persado’s growing product portfolio and oversees the company’s customer onboarding, campaign delivery management, Center of Enablement programs, and technical services.

Prior to joining Persado, Assaf was Vice President of Product for Upstream, where Persado’s core technology originated. Assaf previously worked for speech and imaging solutions supplier Nuance Communications as a senior director of product strategy, where he was responsible for developing on-demand and mobile solutions. He joined Nuance from BeVocal, following its acquisition in 2007.

Assaf holds an MBA from the University of San Francisco and a Master’s degree in Social Psychology from the Sorbonne in Paris.