Workshop 3: The Art of the Upstream Sell: Moving Ideas from Concept to Commitment

In today's complex organizations, your best idea means nothing if you can't get the right people behind it. Lets tackle the real challenge every executive faces: how do you persuade up when you're presenting to boards, navigating C-suite politics, or working across departments where your title doesn't guarantee cooperation? Lets explore what actually motivates different stakeholders, techniques for building genuine buy-in and how to turn skeptics into champions.