Beth Woodruff is a self-professed student of culture, and in her role as Sr Director of Branding—Strategy, Integrations and Innovation, she’s working to redefine the future of finances at Ally Financial. Her curiosity and passion for the Ally brand has led to highly disruptive partnerships,
integrations and campaigns that helped bring to life Ally’s commitment to representation, innovation and showing up in cultural moments.

She also serves on the newly formed Emerging Tech Committee for the Ad Council and the IAB Brand Council as a way of furthering dialog around important topics in the advertising industry.

When she’s not telling the Ally story, Beth enjoys podcasts and spending time with her two sons, Freddie
and Oscar. Beth holds an MA in integrated marketing communication from the University of Alabama.
Roll Tide!