Zynga
Cerisse Velasco leads Midwest and Brand Partnerships for Zynga, a leading developer of the world’s most popular social games played by millions of people around the world each day. She is passionate about mobile games and helping Brands navigate the ecosystem. Cerisse works collaboratively with Advertisers and Ad Agencies to develop tailored solutions via in game integrations, premium video, and custom creative that deliver results for brands.
Thought leadership has become a buzzword, but the real thing—the kind that genuinely advances your career—can't be manufactured or faked. This session explores how to build meaningful influence by staying true to what you actually care about, whether that's through writing, speaking, podcasting, or other platforms. We'll discuss how to show up as yourself rather than a corporate spokesperson, how to translate expertise from your side interests into professional credibility, and why authenticity beats polish every time. You'll leave with practical strategies for building a voice that feels natural to you and opens unexpected opportunities in your career.
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