Workshop 3A: The Great Reorganization: Building Marketing Teams for the AI Era

We're living through a transformation as significant as when digital first disrupted marketing—except this time, it's happening faster and touching every aspect of how we organize, hire, and lead. This discussion moves beyond the scary headlines about job displacement to explore what marketing organizations actually need to look like in an AI-driven world. We'll examine how smart leaders are rethinking talent strategies, restructuring teams, and preparing for the massive shifts coming for both agencies and brands. Come ready to discuss the fundamental changes you're seeing and planning for, and leave with a clearer vision of how to position your organization for what's coming next.