Colleen Sherry is the Digital Media & Marketing Lead for Women’s Shave at Edgewell Personal Care, a global CPG company whose brands include Schick, Hydro Silk, Intuition, Billie and Skintimate shave products; plus Hawaiian Tropic, Banana Boat, Wet Ones, Playtex, Carefree, Stayfree, Jack Black, Cremo, Bull Dog and more. She has over 15 years of experience leading digital and social marketing strategy for large brand portfolios at corporations including Henkel Beauty Care, Macy’s Private Label Brands and Hasbro.
Colleen is a passionate digital industry advocate and has been instrumental in bringing digital innovations such as advanced programmatic media, OLV/CTV, influencer and content marketing, interactive rich media and personalized 1:1 video to digital advertising campaigns. Colleen has also championed creative innovations such as Henkel’s original branded entertainment series for the got2b hair brand, data-driven music partnerships for Schwarzkopf, and original podcast episodes for Dial soap. She also invested in emerging platforms such as e-sports, Ai-driven mobile campaigns, and social media commerce solutions.
Colleen has served on several digital advisory boards for ad tech start-ups and industry associations and has been featured as a guest speaker and panelist at UConn School of Digital Media & Design.