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Roku
As Head of Subscriptions Marketing at Roku, Elizabeth Miller is responsible for creating and accelerating the company’s subscription marketing strategy across the globe. She is focused on driving growth throughout the subscription lifecycle and scaling tactics via automation. Elizabeth has significant experience in customer acquisition, growth marketing, product development, and technology and tries to apply her tech mindset towards an ever-growing list of DIY projects, power tool mastery, and child-rearing.
While some contend that white collar jobs will be most directly affected as more business activities become automated with AI, Shiv Singh, an accomplished CMO, author, and board member, offers a more nuanced perspective. Dive into a 45-minute exploration of what AI can truly achieve, its optimal applications, and strategies to navigate a future where every job includes co-piloting with an AI engine.
Navigating the choice between brand and performance marketing investment – This group discussion will unpack the key dimensions of this ongoing challenge for businesses trying to grow both in the short and long term. We’ll focus on the implications for measurement, buying and creative strategy and how to chart a course in high inflationary and turbulent economic times.