In-housing isn’t a theoretical exercise—it’s happening in real time, while brands are still expected to hit their numbers and keep the machine running. Standing up new capabilities would be hard enough in a lab, but marketers are doing it in traffic, with legal, ops, finance, and creative all merging into the same lane. Whether you’ve fully in-housed, are mid-process, or just exploring the model, the friction is the same: how do you build the right team, keep collaboration productive, and avoid losing momentum on the work that matters most? This workshop will surface hard-won strategies for clarifying roles, aligning functions, and structuring teams that can flex under pressure—so you can scale capability without stalling growth.