Pubmatic
Johanna Bauman is a seasoned marketer and business strategist with a track record of driving successful B2B marketing programs for technology companies. In her role as Chief Marketing Officer, she is responsible for all aspects of corporate marketing strategy, product marketing and sales enablement, brand development, events and communications globally. Johanna earned her undergraduate degree from Washington University in St. Louis and holds an MBA in Marketing, Strategy and Finance from the NYU Stern School of Business. When not leading marketing teams, Johanna enjoys her second job of being a mom to two young sons.
We're living through a transformation as significant as when digital first disrupted marketing—except this time, it's happening faster and touching every aspect of how we organize, hire, and lead. This discussion moves beyond the scary headlines about job displacement to explore what marketing organizations actually need to look like in an AI-driven world. We'll examine how smart leaders are rethinking talent strategies, restructuring teams, and preparing for the massive shifts coming for both agencies and brands. Come ready to discuss the fundamental changes you're seeing and planning for, and leave with a clearer vision of how to position your organization for what's coming next.
Women occupy many of the most powerful positions in marketing today. Does this change the structure, culture and results of marketing organizations? We are particularly interested in how women are hired, managed, and promoted differently from men. As we redefine the workplace are we promoting the qualities of women?