The United States has more guns than people and more gun stores than McDonald’s and Starbucks combined. Gun violence is the number one cause of death for America’s children. But it doesn’t have to be that way. 96% of Americans agree that gun violence is a problem that needs to be solved. But we as a society have focused too narrowly on policy solutions, when changing the nature of the perception of guns is the key to saving lives. Join Kris Brown, President of Brady, for an eye-opening conversation on how Brady is behaving like a challenger brand by using creativity, authenticity, and cultural influence to change norms, inspire action, and rally the nation around one of the most deadly, yet solvable issues of our time.