While everyone else is drowning in constant availability and trying to be everything to everyone, the smartest marketers are discovering the competitive advantage of strategic focus. We're not talking about work-life balance—we're talking about intentional choices that amplify your impact both professionally and personally. Share how you've turned selective availability into a leadership superpower, discuss frameworks for identifying what truly moves the needle, and explore how saying no to the right things creates space for exceptional performance where it counts. You'll leave with strategies for making focus your differentiator, tactics for communicating priorities that build rather than burn bridges, and a clear framework for turning intentional choices into career acceleration.