BlackRock
Lauren is a results-driven marketing leader, currently focused on building audience and distribution strategies at BlackRock. Her role is to use data to connect consumers and clients with the BlackRock brands (BlackRock, iShares and Aladdin) via the right touchpoints, at the right time, with the right message. She is responsible for revolutionizing traditional marketing for the asset manager, scaling strategic and innovative solutions and overseeing cross-channel executions with partners worldwide.
We're living through a transformation as significant as when digital first disrupted marketing—except this time, it's happening faster and touching every aspect of how we organize, hire, and lead. This discussion moves beyond the scary headlines about job displacement to explore what marketing organizations actually need to look like in an AI-driven world. We'll examine how smart leaders are rethinking talent strategies, restructuring teams, and preparing for the massive shifts coming for both agencies and brands. Come ready to discuss the fundamental changes you're seeing and planning for, and leave with a clearer vision of how to position your organization for what's coming next.
Post-Pandemic management is an essential theme at this year’s Retreat as everyone deals with intergenerational management. Let’s emerge with a playbook to manage the challenges rampant on our zoom calls and in our hallways. Our teams are burned out, quietly quitting, insisting they work remotely, arguing over hybrid schedules and complaining that performance reviews are too severe. More than war stories you will be sharing innovative best practices and walking away with new tools to boost productivity, morale, and, as a result, performance.