Lily Knowles

Lily Knowles

Arlo Technologies

Dynamic, results-oriented chief marketing executive with 20+ years of brand, product and channel marketing experience. Focused on crafting innovative, integrated marketing strategies that leverage retail, technology, and content partnerships to drive top line growth with operational efficiencies that maximize profit. Named "40 Under 40" in 2012, holds two U.S. patents and produced original branded content selected for World Premiere at SXSW Film Festival in 2015.

9:45 am - 10:45 am

Corporate Social Responsibility

Global environmental consciousness, social justice movements, and a highly charged political climate have driven brands and the people who steward them to take a stand. Marketers are standing on the front lines of addressing the ramifications of these decisions. How do brands authentically and responsibly communicate values? How have decisions to engage in political and cultural issues galvanized our organizations? How does an organization balance its business needs with its desire to serve and reflect its communities?