For over 25 years, Lisa Collings has been helping some of the world’s most recognizable brands transform business challenges and unleveraged opportunities into growth. With a wealth of experience across communications strategy, integrated media solutions, and marketing technology, today Lisa is charged with stewarding the Mindshare mission of Good Growth for clients such as Discover Financial Services, Tyson Foods, Abbott Laboratories and Qualcomm. Prior to joining Mindshare, Lisa was SVP at Epsilon (a Publicis Company), where she helped clients in retail and finance solve their most pressing issues by leveraging industry-leading technology, differentiated data, and performance-based solutions. Before joining Epsilon in 2011, Lisa spent time at Omnicom developing strategy and creative for brands such as Frito-Lay, McDonald’s, and Unilever, and at WPP working on Ameritrade and BP Global. She also led brands’ digital transformation through her own consultancy for several years.