Lisa Giacosa is the Chief Investment Officer of Spark Foundry, a global media agency brand within Publicis Media. As Chief Investment Officer, Giacosa is responsible for setting and driving the agency’s investment strategy, and ensuring the integration of Spark’s digital, data, and content practices across various platforms and audiences. As a woman working in a predominately male-led field, Giacosa’s background in data, technology, analytics, insights, and client leadership enables her to bring a unique perspective to the investment practice that facilitates driving deeper targeting and measurement of media effectiveness.