Board Member
Speaker and Innovation, Digital Disruption and Technology Thought Leader www.lockieandrews.com. Winner of The Lead 2020 Digital Icon Award for implementing an innovative technology stack. Founder of Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency. Currently, leading the digital transformation of UNTUCKit, a disruptive digital-native brand based in NYC. In <2 years, have implemented enterprise resource planning (ERP), mobile POS (mPOS), omni-channel, business intelligence (BI), data warehouse capabilities (DW) as well as launching new stores and ecommerce sites in Europe and Canada. In the process of delivering upon SQL database, data science and predictive modeling, customer relationship marketing (CRM), digital asset management (DAM), and OTT and media mix modeling solutions. Industry Specialties: Retail/Ecommerce/Wholesale, Consumer, Fashion, Apparel, Luxury Goods, and Marketing. Focus areas in B2C and B2B. Expertise in Angel Investing, Venture Capital and Private Equity. Innovation focus on leveraging digital technology to transform go-to-market operations and strategies, and employing diversity (cognitive, cultural and gender) to seek differentiation.
Disruption is everywhere: fractured media, remote work, political and social unrest, AI and a continued shift to ecommerce are just a few of the issues organizations face each day. Unlike any other position, marketers are at the center of this disruption within brands. As marketers, we are charged externally with positioning and selling goods and services to customers, and internally we are the voice of the customer and, perhaps as a result, our shared humanity. How do we bridge this gap within our organizations?
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