Oura
Over 18 years of strategic marketing experience with start-up companies to large brands and products. Successful in leveraging data combined with marketing and research insights to develop strategies that achieve campaign objectives and business KPIs. I am passionate about articulating positioning and translating the brand or campaign vision through customized storytelling, creative thinking, and experiences to engage customers and drive acquisition. Deep industry knowledge of and passion for digital and social media; committed to keeping up with the trends, best practices and policies related to the industry. Comfortable managing tasks simultaneously and performing on fast-paced, demanding teams. Experienced manager and GTM lead on large projects. I’m a running coach for Team Fox, the fundraising team for the Michael J. Fox Foundation for Parkinson’s disease. Coach hundreds of runners each year for 5k races to marathons.
Your younger team members are smart and eager, but they're missing basic business skills that previous generations picked up along the way—like how to run an RFP, manage vendor relationships, navigate corporate processes...or dare we say it: assess priorities! Meanwhile, some resist AI tools that could enhance their careers, seeing them as threats rather than opportunities. To top it all off, skill set needs are changing day by day. This discussion tackles the practical challenge of building fundamental skills when training time is scarce and traditional learning paths no longer exist. Come ready to discuss your own training challenges and leave with actionable approaches for developing well-rounded teams that can handle both the basics and the future.