General Mills
Michelle has worked in strategy and integrated marketing her entire career and currently leads brand strategy and experience for Gold Medal Ventures, the startup studio at General Mills. She loves fitness and design and is passionate about inclusive leadership, women’s earning power and destigmatizing mental health. Michelle lives in Minneapolis with her partner and 2 sons and uses she/her pronouns.
GLP-1 drugs and cannabis legalization aren't just changing individual habits—they're reshaping entire industries and creating unexpected opportunities across every sector. This discussion explores how the massive shift toward health and wellness is affecting consumer behavior beyond the obvious categories, from the boom in non-alcoholic spirits to untapped potential in beauty and fitness. We'll examine how brands outside traditional wellness verticals can capitalize on these trends through smart positioning, strategic partnerships, and targeted media strategies. Come ready to discuss what you're seeing in your own industry and leave with actionable ideas for riding the health revolution wave.