Nicole is the VP of Media and Marketing Transformation at BBU, overseeing the development and adoption of leading-edge marketing capabilities across Media, Content, Marketing Analytics, Consumer & Innovation Insights, Customer Relations, Social, and Packaging Graphics. Before BBU, Nicole was the North America Head of Precision & Digital Marketing at Molson Coors. She was responsible for data strategy, precision activation, marketing optimization, and technology solutions for how Molson Coors brands connect with consumers. She has also held positions as the Head of Media for Hawkeye Agency, the largest pure-play CRM Agency in North America, and the Global Media Director at McDonald’s, overseeing global partnerships, strategy, and agency relationships. An omnichannel strategist inspired by data, she has worked at leading media agencies such as OMD and Starcom across B2B, CPG, QSR, Finance, Retail, Technology, and Travel clients. A native of Chicago and graduate of Miami University, Nicole is married with two children and lives in Glenview, IL.