Workshop 3C: Channel Surfing: What Happens When the Old Rules Don't Apply

Consumer behavior has fundamentally shifted—they're not scrolling through Meta and TikTok the way they used to, and traditional digital channels are losing their grip on attention. Meanwhile, podcasts, CTV, Reddit, and other emerging platforms are becoming serious contenders for top-of-funnel marketing, not just experimental budget line items. This session explores where your customers have actually migrated and how leading brands are adapting their strategies to meet them there. We'll discuss which new channels deserve real investment versus which are just shiny objects.