Archer Roose Wines is a challenger brand that was founded with the mission to democratize luxury wine for all. Sara was appointed as its Chief Marketing Officer in November 2020.

In her role, Sara is charged with leading initiatives to build Archer Roose into a beloved brand in the wine category. During her tenure, she launched renowned content with Elizabeth Banks, sourced strong partners for the brand, and doubled the marketing department. Plus, there is much more in the pipeline as Archer Roose drives towards the future!