Workshop 3: The Agency Shuffle: How to Build Relationships That Actually Last

Every week brings news of another agency acquisition, massive layoffs, or sudden consolidation—leaving brand leaders wondering if their current partnerships will survive the month. This discussion tackles the practical reality of managing agency relationships when the landscape keeps shifting under your feet. We'll explore when it makes sense to bring work in-house versus sticking with external partners, what makes some brand-agency partnerships thrive while others fall apart, and how to structure relationships that benefit both sides equally. Come ready to share your own partnership challenges and successes, and leave with frameworks for creating partnerships that both sides actually want to protect and invest in.