On the Water • Cannes Lions Week
Cannes 2026
June 21–25 • Port de Cannes
The Room at sea. A private yacht. The people who matter to your year. All week.
Our Story
Your Living Room at Sea
We’ve been doing Cannes for years. We’ve never been interested in doing it the way everyone else does.
No beach club takeovers. No branded activations. No swag bags.
What we do instead: we bring a private yacht to the port and treat it like a clubhouse for our community. Brand and agency leaders, partners, friends. The whole week, there’s a place for you to land.
Most Cannes weeks are a blur of obligations. This one has a different texture. People find their way to the yacht between sessions. At the end of a long day. Late at night when they’re not ready to go home, but they’re not looking to burn the place down either. They’re looking for the conversation worth having.
That’s what we built. That’s what keeps them coming back.
THE WATER
The Week
Not a conference. A homebase.
There’s no one way to experience The Room at Cannes. Here’s what the week holds.
Daily
Cocktails & Canapés
The daily gathering. Come for 20 minutes or stay for three hours. Mostly marketers. No pitch energy.
THROUGHOUT THE DAY
A Place to Land
Drop in between sessions. Take a breath. Reconnect with someone. The yacht is yours to use.
BY APPOINTMENT
Private Meetings
Dedicated space for one-on-one conversations. Comfortable, away from the frenzy of the Croisette.
EACH EVENING
Private Dinners
Small group. Off the record. An inspiring topic, good food, and a table conversation you’ll remember.
THURSDAY
Soirée at Sea
A curated group of senior marketers. Off the dock for a full day: swim stop, beach club lunch, and the best conversation of the week.
The Setting
The port of Cannes. Yacht Hana.
There is no better backdrop for a business conversation than the French Riviera in June. Our yacht sits in the port of Cannes for the duration of Lions Week, visible from the Croisette, but a world apart from it.
On board, the energy is different. People are relaxed. They’re present. The setting has a way of making the transactional feel irrelevant. What replaces it is real.
It gets better every year. We hear that a lot.
Cannes Lions Week
The Week at a Glance
Every day has its own rhythm. Every invitation is personal.
Welcome Reception
The week begins. Community gathers. Open invitation for members and guests. •Open to Community•
Late Night Hosting
The yacht stays open. Top deck, low-key. No agenda. Just the people still talking.
Private Meetings
Dedicated meeting spaces on board. By appointment. •By Invitation•
Cocktails and Canapés
The daily gathering point. Mostly marketers. No pitch energy. •Open to Community•
Private Dinner
Small group. Off the record. Hosted by Xumo. •By Invitation•
Late Night Hosting
Top deck. The conversations that go long.
Private Meetings
Dedicated meeting spaces on board. By appointment. •By Invitation•
Cocktails and Canapés
The daily gathering. Come as you are. •Open to Community•
Private Dinner
Spotlight dinner — featuring a cause worth knowing. •By Invitation•
Late Night Party
The week's first real party. Still the right people.
Private Meeetings
Final full day of private meeting spaces. •By Invitation•
Cocktails and Canapés
Wednesday sunset session. Last full evening on the dock. •Open to Community•
Private Dinner
The intimate close to the week's formal program. •By Invitation•
Late Night Party
Wednesday night goes late. Plan accordingly.
Soirée at Sea
Speedboat caravan from Port de Cannes to a South of France beach club. The whole group. No agenda. Six hours on the water. •By Invitation•
THURSDAY • JUNE 25
Soirée at Sea
Most of Cannes week is spent in rooms. Thursday is the day you leave all of that behind.
The whole group. Off the dock. No agenda, no presentations, no distractions. Just the Mediterranean and the people you actually came here to see. A Room-style icebreaker on the water sets the tone early. By the time you hit the beach club, the conversation is already somewhere real.
The marketer you’ve been trying to reach for six months? You’ll spend six hours with them. At sea.
Every year, this is the day people say was worth the whole trip.
THURSDAY, JUNE 25
Thursday is reserved for qualified senior marketers. This is the day most people say is worth the whole trip.
Yacht Partners
The companies that make this experience possible
Platinum Sponsors
Gold Sponsors
Supporting Sponsors
For partnership inquiries, please reach out to partnerships@theroom.vip
Get involved
Two ways to get on board.
I'm a marketing leader
Participation is complimentary for qualified senior executives — in brand or agency leadership. Every participant is personally vetted and invited.
I want to reach this community
Private meetings, dinners, and the Soirée at Sea put you alongside the decision-makers you’ve been trying to reach.
